Columbus, Ohio, November 16, 2015—CAMELS Consulting Group (CAMELS), an Ohio-based community bank financial advisory firm is pleased to announce that First National Bank of St. Ignace of St. Ignace, Michigan, a community bank with $266 million in assets and seven bank offices has selected CAMELS BusinessLink to help maximize its commercial loan growth and customer service opportunities.

CAMELS BusinessLink will provide First National Bank of St. Ignace’s commercial loan officers and customer service representatives with a powerful system to identify, manage, track and measure new business opportunities with both prospective and existing customers. It is the only solution that provides comprehensive business development support, specifically designed for community-based financial institutions.

After evaluating several CRM systems, First National Bank of St. Ignace chose CAMELS BusinessLink as the best solution to meet the bank’s business development needs. As CAMELS’ president and CEO Ed Schmidt noted, “The web-based platform enables bank staff to grow their sales pipeline anytime, anywhere, and CAMELS BusinessLink installation and on-going cost is priced significantly below systems offered by core processors.  Most importantly, CAMELS BusinessLink has shown to produce an immediate return on investment.”

CAMELS BusinessLink also includes continuous system and sales training to ensure that bank staff receive the maximum benefit of utilizing the platform. More information about CAMELS’ financial advisory services and community bank engagements can be found at


About CAMELS Consulting Group

CAMELS Consulting Group was formed by Edward E. Schmidt, President & CEO, to support expansion of shareholder wealth, capital placement, and address stock liquidity and the need for shareholder succession that is impacting the community bank sector. For more information about CAMELS Consulting Group visit